Building a pitch deck that wins investors
David Souery
7 minutes
When it comes to securing funding, a powerful pitch deck can make all the difference. It’s your chance to tell your startup’s story, build trust with investors & convince them why your vision is worth backing.
Over the past few weeks, we’ve been sharing insights & strategies to help you craft a presentation that not only captures attention but also drives action. This blog pulls everything together, a one-stop resource for founders looking to elevate their pitches.
Whether you’re a seasoned entrepreneur or just starting out, you’ll find actionable steps & tools here to refine every aspect of your deck.
💡 We suggest you stick around till the end, that’s where you’ll find the link to Figma to download the real-life templates & get started! 😉
Let’s dive in!
Learning from the best - How today's top brands nailed their pitches
It all started with a deep dive into some iconic pitch decks of top brands like Airbnb & Meta. These companies were once scrappy startups, seeking that crucial first investment.
In the first post, I highlighted what made these decks memorable:
- A clear problem & solution that investors could immediately understand.
- A credible go-to-market strategy that showed they meant business.
- An ability to build trust through a cohesive team story.
Looking at how their branding & messaging have evolved over time is both inspiring & educational. It shows that great design & storytelling can create a lasting impression, even in the earliest stages.
💡 Takeaway: Don’t just copy successful examples—study them, learn what works, and adapt those elements to fit your unique story.
The LinkedIn Post
Do’s & don’ts
Building a pitch deck isn’t just about stunning slides. It’s about communicating your startup's value quickly & effectively.
In our second post, we broke down the 5 power moves that can make or break your presentation.
The poll we shared challenged you to identify key do’s & don’ts.
Here's a breakdown:
✅ What to do
- Use concise messaging to avoid overwhelming your audience.
- Incorporate data thoughtfully, enough to support your claims, but not so much that it distracts.
- Add a creative twist to differentiate your deck.
❌ What to avoid
- Overcomplicated visuals or unnecessary design flourishes.
- Ignoring the flow of your story, it should guide your audience effortlessly.
💡 Pro Tip: Always design with your audience in mind. Investors need clarity & confidence in your pitch, so focus on making their decision-making process easier.
The LinkedIn Post
Step-by-step guide
Creating a pitch deck that delivers starts with breaking it into manageable steps.
Begin by selecting the right tool, platforms like Figma or Pitch offer great design & collaboration options, but tools like Canva, Google Slides, or PowerPoint work just as well.
Start with a visually striking cover slide to grab attention, then clearly outline your mission & vision to set the stage. Define the problem you’re solving, followed by your unique solution, showcasing key features with clean visuals or mockups.
Highlight your market potential with data-backed insights & lay out a clear business model that explains how you’ll generate revenue.
Dive into your go-to-market strategy & showcase traction—whether it’s users, sales, or growth metrics. Don’t forget to spotlight your team’s expertise & finish strong with a clear funding ask, detailing how the investment will be used.
Wrap up with an easy-to-access contact slide that ensures investors can quickly connect with you.
By following these steps, you’ll craft a pitch deck that’s not only professional but also impactful, leaving investors excited about your vision.
💡 Pro Tip: Download the guide & keep it handy. It’s like having an investor whisperer in your corner.
The LinkedIn Post
Download real-life examples in Figma
To round off this series, we shared real-life examples of pitch decks from top startups. These templates are perfect for:
- Structuring your slides in a way that flows seamlessly.
- Showcasing your startup’s unique value proposition.
- Saving time with ready-to-use designs.
🎨 What’s included: A Figma file with over 30 templates inspired by successful startup decks. These designs are a toolkit to help you create a standout presentation.
💡 How to access the templates: Just fill out the Notion form below to download your copy instantly. Once downloaded, you’ll have everything you need to start building your investor-ready deck today.
Or if the link doesn't work, you can... 👉 Download the Templates here
Need a bit more guidance?
Reach out to us & let's set up a quick call. We’re here to help you turn your vision into an investor-ready presentation. 💡
